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Showing posts from January, 2023

Three Secrets to Personal Branding Most Entrepreneurs Don’t Know & What the Experts Won't Reveal

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  Personal branding has become one of the most important foundations for entrepreneurs as they build a business and professional reputation to promote their image to their ideal clients and there are three crucial keys to ensure personal branding success. Unfortunately, if these are not part of the initial business strategy, it can derail the best laid out plans since personal branding is much more than color combinations, fonts, and a cool logo. It is, in fact, an essential ingredient for every aspect of marketing a business that includes websites, social media posts, advertising, and everything digital. Ross B. Williams is a Personal Branding Strategist and he says, “When personal branding is done correctly, it will differentiate you from your competition and elevate your reputation, but business branding is very different from personal branding. Not only do you need to understand the difference between the two, but you also must understand why you need both. You can be successful at

Three Biggest Networking Mistakes Entrepreneurs Make That Cost Them Referrals

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  In recent years, the impact and importance of networking became even more evident and, for most business owners, this awareness did not always translate into additional business for the time that was invested. Networking for referrals can be the most cost effective way to build a business, yet most people miss 80% of the referral business they could get due to several mistakes made when meeting a potential referral network.   “Networking is easy, but not necessarily simple,” advises Debbra Sweet, a leadership performance coach. “In fact, effective networking, whether online or in person, requires skills to produce the results you want that lead to getting referrals and new clients and ultimately increase revenue.”   Sweet is a Certified Trainer of Strategic Word of Mouth Referral Networking for the world’s largest referral network where she taught business owners her unique skill set for over 20 years and led businesses to produce over $54 Million in closed revenue in the San